Arizona Cardinals unveil new luxury club seating, Casa Roja at the Fifty
GLENDALE, AZ (AZFamily) — Football season is still a few months away, but fans are already hyped and ready to cheer on the Arizona Cardinals this year!
Fans must have a good feeling about the Red Birds this season because during the offseason, the team has seen historically high ticket demand. The Cardinals have sold over 7,000 new season tickets in 2025, which is on pace to lead the league.
As demand continues rising, the team is unveiling a brand-new club seating experience for the upcoming season — Casa Roja at the Fifty. The club is tucked beneath the 50-yard line and is only open to an exclusive set of ticket holders.
Fans will be immersed into a hub that features a center bar, signature cocktails, wines and beer. Guests can then taste a crafted menu from restauranter Sam Fox. The Cardinals are collaborating with Fox to bring the vision to life as he leads the design and development of the club.
Once guests are done mingling and eating, they can go up to their seats in a theater-style view along the 50-yard line.
“The hero is you have padded seats right at the 50-yard line, which it’s not too often you get a chance to get those in the NFL. But then you step into this club and it’s a modern Spanish experience. Sam [Fox] and his team will be there on game days. They’re curating the entire experience from the menu, to the music, to the florals. You name it. They’re involved,” said Jeremy Walls, chief operating officer of the Cardinals.
Only 500 seats are available if you want a chance at this luxury game-day experience. But how much will it cost you? Walls says there is a waitlist, and seats are $15,000 to $17,000 for the season. Season-ticket holders will get first dibs.
“It’s companies, individuals that just want to have a a great high in food and beverage experience. You get to watch the game at the 50 and then get transported into this culinary experience,” Walls said.
Guests can go inside Casa Roja starting 90 minutes before kickoff and stay until an hour after the final whistle. Members can enjoy year-round premium benefits such as reserved game-day parking spaces and access to other events at State Farm Stadium, including concerts and sporting events.
Last year, the team also unveiled luxurious casitas in the south endzone to replace the old bleacher-style seats. In the north endzone, guests can check out the Morgan Athletic Club that offers all-inclusive menus, cocktails and wines, live music performances and private dining rooms.
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