Here’s how much money NCAA Men’s Final Four weekend brought to Arizona’s economy
PHOENIX (AZFamily) — State and local leaders have announced how much money the 2024 NCAA Men’s Final Four brought to Arizona’s economy.
According to a study conducted by Arizona State University’s Seidman Research Institute, the event created $256.9 million in gross domestic product but generated a total economic impact of $429 million.
“I commend the Phoenix Local Organizing Committee and its stakeholders for delivering this windfall to Arizona,” Arizona Gov. Katie Hobbs said. “Mega sporting events are crucial for driving our state’s tourism sector. Basketball is the world’s game, and during the 2024 Men’s Final Four, the world’s eyes were proudly on Arizona. It not only generated revenue, it also served as a powerful advertisement for our great state.”
The study says visitors helped create 3,374 “job years” and contributed $153.2 million in labor income across the state.
Over the tournament weekend, about $21 million in taxes were generated for state, county, and local governments.
“These robust numbers are the dividends of strong community investment in major sporting events such as the Men’s Final Four,” said Tom Sadler, PLOC co-chair and President & CEO of the Arizona Sports and Tourism Authority. “State Farm Stadium once again provided a world-class stage for an event that boosted Arizona tourism, delivering on the promise made to Maricopa County voters when they approved Prop. 302.”
The Men’s Final Four attracted 40.3 million fans who watched around the world. The three games brought over 149,143 fans to State Farm Stadium.
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